Empathy Map

Shared on
September 28, 2019
Qualitative Research

A framework to externalize & communicate your understanding & empathy for users you interviewed/observed:

  • What would they [Think/Feel/Say/Hear/See/Do]?
  • What’s the greatest threat to their experience?
  • What’s the greatest gift you could give them?

Empathy maps are a great foundation for building out more comprehensive personas and journey maps.

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