How Might We

Shared on
October 3, 2019
Qualitative Research

A classic framework: How Might We, including a free 1/2 sheet to be used with only the chunkiest sharpie you can find, please. 🙃

Rephrase insights from research and identified opportunities as a question, in the form of “how might we _”. Use them to create hypotheses for more research and/or when you’re ready to launch into idea generation.

A good How Might We is narrow enough to expose that kernel of tension but broad enough to ideate around.

Pro tip: Assign a letter or number to your hmw worksheets. When you generate hypotheses and ideas, use that same label and you’ll have a red thread for where ideas came from.

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