A classic framework: How Might We, including a free 1/2 sheet to be used with only the chunkiest sharpie you can find, please. 🙃
Rephrase insights from research and identified opportunities as a question, in the form of “how might we _”. Use them to create hypotheses for more research and/or when you’re ready to launch into idea generation.
A good How Might We is narrow enough to expose that kernel of tension but broad enough to ideate around.
Pro tip: Assign a letter or number to your hmw worksheets. When you generate hypotheses and ideas, use that same label and you’ll have a red thread for where ideas came from.