Principles Framework

Shared on
September 28, 2019
phase
Ideation
input
Insights
output
Principles

A method to turn user research into design principles:

  • Write down observations (what you saw & what you heard) on sticky notes. Post them on a wall.
  • Allow themes to emerge & bubble up as likeness (or affinity) between observations.
  • Create persuasive insight(s) that represent complimentary themes and express a strong POV.
  • Reframe insights as a design implication. They should be actionable and memorable principles to design against.
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